17 March 2008

SA2 Worldsync Appoints Nihat Arkan as CEO,
Announces Regional Leadership Team

Cologne, Germany - March 17, 2008 – SA2 Worldsync GmbH today announced its board of directors has appointed Nihat Arkan as chief executive officer, effective March 15, 2008. Arkan, 43, was formerly senior vice president of commercial management for Agentrics and a member of the SA2 Worldsync interim executive management team. SA2 Worldsync, a leading provider of master data services for retailers and consumer goods manufacturers, was formed earlier this year through the combination of the Agentrics data synchronization business unit and SINFOS GmbH, the world's second largest data pool and master data services company.

"Nihat Arkan has the vision, leadership abilities and extensive global experience to ensure SA2 Worldsync achieves its growth objectives and increases adoption of data synchronization across the retail and consumer goods industry," said Christopher K. Sellers, SA2 Worldsync board member and Agentrics chief executive officer. "Nihat will be an excellent CEO, and SA2 Worldsync is fortunate to have someone of his character and ability to inspire higher levels of customer value. I thank him for his service with Agentrics and the many contributions he made over the past eight years."

Arkan was instrumental in the founding of Agentrics and its predecessor company, the WorldWide Retail Exchange (WWRE), which provides retailers and trading partners with solutions for sourcing, product lifecycle management and supply chain collaboration. At Agentrics, he was responsible for global operations, sales and marketing, product development, regional strategies and global customer management throughout Europe, Asia and the Americas. Before Agentrics, Arkan held positions in international trade management, sourcing optimization, logistics operations, finance and supply chain management. He has an MBA in international business management from Averett College, Danville, Va., and a bachelor’s degree in finance from the University of Ankara, Turkey.

“I am honored by this opportunity to guide SA2 Worldsync as it fulfills the promise of helping retailers and manufactures achieve higher performance through better data management,” Arkan said. “Agentrics and SINFOS are two very passionate firms with complementary technology and service capabilities that, now combined, create a global powerhouse unmatched in its ability to help businesses realize the benefits of standards-based data synchronization.”

Arkan will lead the SA2 Worldsync management team, which includes the interim leadership of Ulf Adebahr, PIRONET NDH member of the executive board, and Jörg Pretzel, chief executive office of GS1 Germany. Newly appointed SA2 Worldsync regional directors include Gina Baker, Asia-Pacific and North America; Lorraine Knight, U.K.; Rolf Stark, global joint ventures and franchises; and Burkhard Lorry, Germany-Austria.

About SA2 Worldsync
SA2 Worldsync, headquartered in Cologne, Germany, represents the interests of more than 50 of the world's leading retailers to ensure systems operate with accurate, up-to-date item information from suppliers. The company helps more than 2,600 suppliers align and synchronize master data (such as product, case and pallet information) with retailers through the Global Data Synchronization Network (GDSN).

SA2 Worldsync offers a range of services and supports new industry directions, such as price and product image synchronization. With operations in 15 countries and extensive multi-language capabilities, SA2 Worldsync has the largest global footprint to help suppliers and retailers from virtually everywhere integrate smoothly and efficiently. The company also offers the only data pool operational on three continents: Europe, North America and Asia. Customers of SA2 Worldsync include leading international retailers, such as Tesco, Ahold, METRO Group, Best Buy and COOP Suisse as well as many large suppliers, including SCA Hygiene, Sony Home Video and Dr. Oetker. SA2 Worldsync, a joint venture of shareholders Pironet NDH AG, Agentrics LLC and GS1 Germany, was formed by the combination of SINFOS GmbH and the Agentrics data synchronization business unit in 2008. For more information, please visit www.sa2worldsync.com.

Media Contacts:

Cassandra Brown
Agentrics
+1 703 234 5191
cbrown@agentrics.com

Andres Sieverding
Nexum
+49 221 770 1224
asieverding@nexum.de